Our Story

Owner and founder Amy Paoletti began to create her own custom pieces from loose stones after being unimpressed at the selection of many local jewelry stores in the area. Often, she would find repetitive cuts and settings with clear diamonds or synthetic gemstones. These pieces were uninspiring and lacked the fierce beauty of natural gemstones in bold settings. Amy began her search for pieces with rare gemstones, diamond accents, and unique settings. She soon partnered with other jewelers on a similar mission. Together, they began creating an inventory of unique pieces that showcased rare stones of all colors in all styles. Her first store opened in 2003 at the Eastern Hills Mall. She opened a second location in 2019 on Main Street in Williamsville.