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    The jewelry you wear should tell your story

    Amy’s Fine Jewelry opened in 2003 on a mission – to make and showcase unique jewelry pieces! Our store has a huge selection of natural, rare gemstones in all colors that can be placed in any setting. We believe in celebrating individuality. Every piece in our store is hand selected. We believe the jewelry you wear should tell your story and as they say, no two stories are alike!

    Amys Fine Jewelry Williamsville, NY

    Our Story

    Owner and founder Amy Paoletti began to create her own custom pieces from loose stones after being unimpressed at the selection of many local jewelry stores in the area. Often, she would find repetitive cuts and settings with clear diamonds or synthetic gemstones. These pieces were uninspiring and lacked the fierce beauty of natural gemstones in bold settings. Amy began her search for pieces with rare gemstones, diamond accents, and unique settings. She soon partnered with other jewelers on a similar mission. Together, they began creating an inventory of unique pieces that showcased rare stones of all colors in all styles. Her first store opened in 2003 at the Eastern Hills Mall. She opened a second location in 2019 on Main Street in Williamsville.

    Amys Fine Jewelry Williamsville, NY

    Genuinely unique jewelry

    At Amy’s Fine Jewelry, we work with a wide array of rare and natural gemstones. We can swap any stone and any setting, so that you get the exact color and style you are after. Our team also creates custom pieces. We help clients bring their vision to life with our custom design services. At Amy’s we feature all-natural, rare gemstones, colored diamonds, brilliant clear diamonds, and semi-precious stones. Our shop celebrates color, custom designs, and statement making pieces. For jewelry that wows, come to Amy’s Fine Jewelry.

    Amys Fine Jewelry Williamsville, NY
    Main Street Location
    5870 Main St #101
    Williamsville, NY 14221
    (716) 631-1621
    Store Information
    Hours
    Thursday:10:00am - 6:00pm
    Friday:10:00am - 5:00pm
    Saturday:10:00am - 4:00pm
    Sunday:Closed
    Monday:Closed Holiday Hours
    Tuesday:10:00am - 5:00pm
    Wednesday:10:00am - 5:00pm
    Eastern Hills Mall
    4545 Transit Road
    Williamsville, NY 14221
    (716) 529-4005
    Store Information
    Hours
    Thursday:11:00am - 5:00pm
    Friday:11:00am - 5:00pm
    Saturday:10:00am - 5:00pm
    Sunday:12:00pm - 5:00pm
    Monday:Closed Holiday Hours
    Tuesday:11:00am - 5:00pm
    Wednesday:11:00am - 5:00pm
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