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Amy’s Fine Jewelry opened in 2003 on a mission – to make and showcase unique jewelry pieces! Our store has a huge selection of natural, rare gemstones in all colors that can be placed in any setting. We believe in celebrating individuality. Every piece in our store is hand selected. We believe the jewelry you wear should tell your story and as they say, no two stories are alike!


Owner and founder Amy Paoletti began to create her own custom pieces from loose stones after being unimpressed at the selection of many local jewelry stores in the area. Often, she would find repetitive cuts and settings with clear diamonds or synthetic gemstones. These pieces were uninspiring and lacked the fierce beauty of natural gemstones in bold settings. Amy began her search for pieces with rare gemstones, diamond accents, and unique settings. She soon partnered with other jewelers on a similar mission. Together, they began creating an inventory of unique pieces that showcased rare stones of all colors in all styles. Her first store opened in 2003 at the Eastern Hills Mall and was there until July of 2022. She opened her second location in 2019 on Main Street in Williamsville.

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At Amy’s Fine Jewelry, we work with a wide array of rare and natural gemstones. We can swap any stone and any setting, so that you get the exact color and style you are after. Our team also creates custom pieces. We help clients bring their vision to life with our custom design services. At Amy’s we feature all-natural, rare gemstones, colored diamonds, natural and lab diamonds, and semi-precious stones. Our shop celebrates color, custom designs, and statement making pieces. For jewelry that wows, come to Amy’s Fine Jewelry.